Privacy Policy

Last updated: August 6, 2026

1. Who we are

This website, located at https://www.japanese-knives.co.il/en/, is operated by Verimix Ltd., trading as Hikari Chef Knives.

Verimix Ltd.
P.O. Box 52514
Hadera 3844417
Israel

In this Privacy Policy, “Hikari”, “Verimix”, “we”, “us” and “our” refer to Verimix Ltd.

This Privacy Policy explains how we collect, use, store and share personal information when you visit the website, create an account, contact us, subscribe to marketing communications, place an order or request wholesale information.

2. Information we collect

Information you provide directly

We may collect information including:

Your name
Email address
Telephone number
Billing and shipping address
Country of residence
Account login details
Products ordered or requested
Order and purchase history
Wholesale business details
Tax or customs information where required
Messages sent through contact forms, WhatsApp, chat or other communication methods
Product reviews, feedback and customer-service correspondence
Marketing and cookie preferences

You are not legally required to provide personal information merely to browse the website. However, certain information is required for us to process an order, arrange delivery, respond to an inquiry or provide another requested service.

Payment information

Payments may be processed by PayPal, credit-card clearing providers or other payment-service providers.

We generally do not receive or store your complete payment-card number. Payment providers may send us transaction identifiers, payment status, billing details and limited card information, such as the card type or last digits.

Your use of a payment provider is also subject to that provider’s privacy policy and terms.

Information collected automatically

When you use the website, we and our service providers may automatically collect information including:

IP address
Browser and device type
Operating system
Approximate location based on IP address
Referring page, website or application
Pages and products viewed
Links and buttons selected
Date, time and duration of visits
Cart and checkout activity
Cookie identifiers
Advertising identifiers
Login and account activity
Security and error logs
Information concerning suspected fraud, misuse or automated traffic

This information may be linked with information you provide directly, where permitted by law and according to your cookie preferences.

3. How we receive information

We may receive personal information:

Directly from you
Automatically through the website
From payment processors
From shipping companies and customs providers
From advertising and analytics providers
From social networks when you interact with our profiles or advertisements
From another person acting with your authorization
From business partners or dealers in relation to wholesale inquiries

You must provide accurate information and should not provide another person’s information unless you are authorized to do so.

4. How we use personal information

We may use personal information to:

Operate and maintain the website
Create and manage customer accounts
Process and confirm orders
Collect and verify payments
Pack, ship and deliver products
Complete customs and export documentation
Communicate about orders and deliveries
Provide customer service
Process returns, complaints and warranty inquiries
Respond to retail and wholesale inquiries
Prevent fraud, abuse and unauthorized access
Maintain the security and stability of the website
Keep accounting, tax and business records
Improve our products, services and website
Measure website performance and advertising results
Understand how customers use the website
Personalize content or advertising, where permitted
Send newsletters, product updates and promotional communications where permitted
Establish, exercise or defend legal claims
Comply with legal obligations and lawful requests

Where applicable, we process personal information on one or more of the following grounds:

To perform a contract with you or take steps at your request before entering into a contract
To comply with a legal obligation
With your consent
For our legitimate business interests, provided those interests are not overridden by your rights
To protect the rights, safety and property of Verimix, our customers or others

5. Marketing communications

We may send promotional emails or other marketing communications where you have subscribed, requested information or where otherwise permitted by applicable law.

You may unsubscribe at any time by:

Selecting the unsubscribe link in a marketing email
Changing your account preferences, where available
Submitting a request through our Contact Us page

Unsubscribing from marketing does not prevent us from sending necessary transactional communications about an order, payment, delivery, account or customer-service request.

We may retain a suppression record indefinitely after you unsubscribe so that we can continue to respect your request.

6. When we share information

We do not sell customer lists or personal information for money.

We may disclose information to service providers where reasonably necessary to operate the business. These may include:

Website hosting and cloud-service providers
WordPress and WooCommerce service providers
Website security, firewall, backup and anti-fraud providers
Payment processors and financial institutions
Shipping companies, postal services and couriers
Customs brokers and government customs authorities
Email and newsletter providers
Customer-support and live-chat providers
Analytics and advertising providers
Accountants, lawyers, insurers and professional advisers
Manufacturers or suppliers when needed to resolve a product or warranty inquiry

We may also disclose information:

With your consent or at your request
To comply with a court order, legal obligation or lawful government request
To investigate fraud, misuse, security incidents or unlawful activity
To protect the rights, safety or property of Verimix, our customers or another person
In connection with a merger, sale, restructuring or transfer of all or part of the business
To establish, exercise or defend legal claims

Service providers are permitted to process information only for the services they provide or according to their own legally permitted purposes.

7. Cookies and similar technologies

The website may use cookies, pixels, tags, local storage and similar technologies.

Necessary functions

These technologies may be required for features such as:

Shopping carts
Checkout
Account login
Security
Fraud prevention
Cookie preferences
Contact forms
Website administration

Necessary technologies cannot always be disabled through our cookie controls because the website may not function properly without them.

Analytics

Analytics technologies help us understand:

How many visitors use the website
Which products and pages are viewed
How visitors navigate the website
Whether technical errors occur
Which marketing sources lead to visits, inquiries or purchases

Marketing and advertising

Where permitted and enabled, marketing technologies may be used to:

Measure advertising performance
Attribute purchases or inquiries to advertisements
Create advertising audiences
Show advertisements that may be more relevant to users
Limit repeated advertisements

Embedded content

Pages may include content from services such as YouTube, Vimeo, Instagram or other third-party platforms. These providers may collect information when the content is loaded or used.

You can manage optional cookies through the consent controls displayed on the website. You may also block or delete cookies using your browser settings. Blocking cookies may affect the functionality of the website.

The website does not currently respond to the browser-based “Do Not Track” setting. Please use the website’s cookie controls to manage optional tracking.

8. Analytics, advertising and communication providers

Depending on which services are enabled, we may use providers including:

Google

Google services may include:

Google Analytics
Google Ads
Conversion tracking
Remarketing
Enhanced conversions
YouTube embedded content

Google may receive information concerning your browser, device, IP address, website activity and advertising interactions.

Email and marketing platforms

We may use Klaviyo or another email and marketing platform to manage newsletters, marketing communications and customer communication. Such providers may receive contact details, subscription status, order information and information about interactions with emails and the website.

Customer-support services

We may use Smartsupp or another customer-support or chat provider. Such services may process contact details, messages, IP addresses and information about visits to the website.

Only services actually enabled on the website will receive information. Current cookie categories and providers may also be shown in the website’s cookie-preference interface.

These providers operate under their own privacy policies. Some may act as our service providers, while others may independently determine certain purposes and methods of processing.

9. Social media and external platforms

The website may include links, buttons or embedded features connected to Facebook, Instagram, YouTube, WhatsApp or other platforms.

When you interact with these features, the relevant platform may collect information such as:

Your IP address
Device and browser information
The page being viewed
Your platform account
Your interaction with the content

Information you share publicly through a social network may become visible to other users.

Your use of external platforms is governed by their own terms and privacy policies. We do not control their independent privacy practices.

10. International transfers

Verimix is located in Israel.

If you access the website from another country, your personal information may be transferred to and processed in Israel. Our service providers may also process information in the United States, the European Economic Area and other countries.

Privacy laws in these countries may differ from those in your country.

Where required by applicable law, we will rely on an approved legal transfer mechanism, adequacy decision, contractual safeguards or another permitted basis for an international transfer.

11. Data retention

We do not operate a fixed deletion schedule for customer accounts, orders, transaction records, customer-service correspondence, warranty records or wholesale inquiries.

We generally retain this information indefinitely, including after an order has been completed or an account is no longer actively used.

We retain these records to:

Maintain purchase and service history
Provide warranty and customer support
Prevent fraud and abuse
Resolve disputes
Comply with tax, accounting and legal obligations
Preserve the business records of Verimix Ltd.
Establish, exercise or defend legal claims

Marketing contact information may be retained until you unsubscribe or request deletion. We may retain a limited suppression record indefinitely after an unsubscribe request so that we do not contact you again.

Information held by analytics, advertising, payment, hosting and other service providers may be retained according to their own retention settings and legal obligations.

You may request deletion of your personal information. We may refuse or limit a deletion request where retention remains necessary or permitted for legal compliance, accounting and tax records, fraud prevention, warranty administration, dispute resolution, security, enforcement of agreements or the establishment, exercise or defence of legal claims.

Information may also remain in backups until those backups are overwritten or securely deleted.

12. Data security

We use reasonable technical and organizational measures intended to protect personal information from unauthorized access, alteration, disclosure, loss or destruction.

These measures may include:

Encrypted HTTPS connections
Access controls
Security monitoring
Firewall and anti-malware protection
Restricted administrative access
Software updates
Backups
Fraud and abuse detection

No method of online transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.

You are responsible for keeping your account password confidential and for notifying us if you suspect unauthorized access to your account.

13. Your privacy rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information held about you
Request correction of inaccurate information
Request deletion of information
Object to certain processing
Request restriction of processing
Receive certain information in a portable format
Withdraw consent
Unsubscribe from direct marketing
Opt out of certain targeted advertising or data sharing
Submit a complaint to a privacy or data-protection authority
Authorize another person to submit a request on your behalf
Receive equal service and not be discriminated against for exercising a legally protected privacy right

These rights are not absolute. We may retain or continue processing information where required or permitted by law, including for legal compliance, fraud prevention, contractual obligations, accounting, warranty administration or legal claims.

To submit a privacy request, please use the contact form on our Contact Us page.

Please describe your request and provide sufficient details to identify the relevant account, order or correspondence. We may request additional information to verify your identity and protect your information from unauthorized disclosure.

We will respond within the period required by applicable law.

You may also have the right to complain to the privacy authority in your country. Verimix is subject to the Israeli Privacy Protection Law and the supervision of the Israeli Privacy Protection Authority.

14. Targeted advertising and U.S. privacy laws

We do not sell personal information in exchange for money.

The use of advertising pixels, cookies or audience tools may be considered “sharing”, “sale” or processing for targeted advertising under certain U.S. state privacy laws, even when no money is exchanged.

Where such laws apply, you may use the website’s cookie controls or submit an opt-out request through our Contact Us page.

We will not discriminate against a user for exercising a privacy right protected by applicable law.

15. Children

The website and the products offered through it are intended for adults.

We do not knowingly collect personal information from children under the age of 18 without appropriate authorization. A parent or guardian who believes that a child has provided personal information should submit a request through our Contact Us page.

16. Automated decision-making

We may use analytics, fraud-detection or advertising tools that analyze online activity.

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects concerning you.

17. Third-party links

The website may link to websites and services operated by third parties.

We are not responsible for the privacy, security, content or practices of those third parties. You should review their privacy policies before providing personal information.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

The website
Our services
Our service providers
Tracking technologies
Our business practices
Applicable legal requirements

The revised policy will be published on this page with an updated date.

Material changes may also be communicated through the website or through another appropriate method.

19. Contact us

Questions, privacy requests and complaints may be submitted through our Contact Us page.

Verimix Ltd.
Trading as Hikari Chef Knives
P.O. Box 52514
Hadera 3844417
Israel